Post by account_disabled on Feb 19, 2024 21:00:24 GMT -8
People expect content to speak directly to them; focus on small/niche audiences The content creation process is driven by search queries with a clear indication of search intent, as demonstrated in Google's AI-Powered Search Productive Experience . This is fundamentally changing the way consumers interact with search engines and search for content. To adapt to this shift in consumption, marketers need to:
There is no one all-encompassing consumer segment, so focus Italy WhatsApp Number Data on smaller audience segments. Double down on journey mapping and intent analysis by looking primarily at your content consumption data, not just industry trends or market generalizations. Structure your content strategies and calendars to start with audience data, not just react later. Consider user intent in your search and social analytics. Look at engagement rates per post,
Well time, bounce rates, or traffic acquisition per keyword. Read now: 20 Content Marketing Statistics Every Marketer Should Know 5. Content that works well for humans often works for algorithms too If your content is valuable to consumers, it will often be valuable to search engines and/or social media. Because these content discovery platforms prioritize content that users like and consume in their rankings.
There is no one all-encompassing consumer segment, so focus Italy WhatsApp Number Data on smaller audience segments. Double down on journey mapping and intent analysis by looking primarily at your content consumption data, not just industry trends or market generalizations. Structure your content strategies and calendars to start with audience data, not just react later. Consider user intent in your search and social analytics. Look at engagement rates per post,
Well time, bounce rates, or traffic acquisition per keyword. Read now: 20 Content Marketing Statistics Every Marketer Should Know 5. Content that works well for humans often works for algorithms too If your content is valuable to consumers, it will often be valuable to search engines and/or social media. Because these content discovery platforms prioritize content that users like and consume in their rankings.