Post by account_disabled on Jan 5, 2024 21:43:32 GMT -8
He has terminated approximately 80% of its staff and introduced controversial changes to the platform, leading to frustration among users. In 2022, we compiled some of these changes and presented a retrospective on Twitter’s controversial year. About a month ago, he announced limitations on the number of posts and DMs within the platform, primarily targeting users without the blue verification mark. However, this time, after a mysterious series of tweets on Sunday night, the 23rd, Musk revealed on his own social network that Twitter is rebranding as “X.” He then unveiled the new logo, featuring a black and white “X” instead of the old blue bird. Reasons And Motivations Behind Twitter’s Rebranding Elon Musk has been talking about his intention to create what he calls an “everything app” for quite some time now. When he acquired Twitter, he tweeted (can we still say “tweeted” for that time period?) from his account: “Buying Twitter is an accelerant to creating X, the everything app.” He was proposing something similar to the Chinese WeChat, where users can not only find entertainment but also make purchases and conduct other financial transactions.
Why replace the brand name? Why remove the bird logo? Phone Number the early 2000s, Musk had already intended to use the “X.com” brand for what later became PayPal, but he failed to convince his investors at that time. Nevertheless, Musk reinforced his mysterious desire to use the letter “X” in one of his brands. In 2002, he named his aerospace company SpaceX. As usual, Musk clarified this to Twitter users (now already known as “X”): “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.
The Twitter name does not make sense in that context, so we must bid adieu to the bird.” Linda Yaccarino, the recently hired CEO of Twitter (now X), further added, “X is the future state of unlimited interactivity – centered on audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” What Are Experts Saying About Twitter Rebranding? Since Musk announced the rebranding, many marketing experts have criticized the decision. Some of them are adamant that the move would be a big mistake. Let’s take a look at some of these opinions: Becci Salmon, design director at IPG-owned ad agency FCB London: According to The Drum, Salmon says “There’s a lot to be said for brand equity – Twitter’s reputation and recognizability weren’t created overnight,” and. “Twitter, tweets, tweeting – it’s all part of the vernacular, a familiarity that’s been built up over 17 years.